Squeeze Juice

Brand Identity/Packaging Design

Designed a fictional juice brand “Squeeze” from ideation, logo design, branding and carrier style. Developed mockup to test the visual experience. inspired by the vibrancy and joy of nature. Targeting health-conscious families and children, drawing inspiration from natural elements like fruits, picnics, and sunny beach scenes, I used Illustrator to create cheerful, cartoon-like illustrations paired with bright, natural colors.

Skills: Adobe Illustrator, Adobe Photoshop